I’m an artist and designer and partner at Go Media. I wrote Thread’s Not Dead and founded WMC Fest. This is my personal portfolio, and blog.
Jeff Finley is one of three partners at Go Media. An Ohio native, he has a background in illustration and cg animation and has a passion for marketing, social media, and building communities around brands. He’s also founder of Weapons of Mass Creation Fest, a premiere art/design/music event.
Connect with Me
He’s been designing professionally since 2004 and got his start working with punk rock bands and indie clothing brands. Jeff was one of the original members of the t-shirt design community Emptees and won t-shirt of the year in 2007 and he’s written an ebook about how to become a legendary t-shirt designer.
When not designing, he focuses his energy on non-traditional marketing techniques and social media. Through this passion, he helped land his keyboard playing friend a gig on Jimmy Kimmel Live in 2006 through a viral video on Youtube. He’s the primary author on the design blog GoMediaZine which is read by over 20,000 subscribers. He believes that branding and marketing should be real and human, not sneaky and fake.
By night, Jeff’s a husband, homeowner, and aspiring bboy. When not practicing his breakdancing moves in his basement or feeding his pets, he’s either playing drums in his band Parachute Journalists or watching foreign, independent, and documentary films with his wife Kim. He and his wife are strong advocates of living a substance free life without drugs or alcohol.
My Book — Thread’s Not Dead: The Designer’s Guide to the Apparel Industry
I wrote a book about how to dominate the t-shirt design business. You know, designing shirts for your favorite bands and indie clothing companies and then starting your own line with goals of going big time. This book tells you everything I know about the subject. Available in hardcover and digital ebook/audiobook format for $49.95.
Projects and Collaborations
- Go Media | Client Work
- Go Media’s Arsenal
- GoMediaZine
- WMC Fest
- Proof Lab
- Thread’s Not Dead
- On the Map CLE
- ShirtMockup
- Parachute Journalists
- BOXOMYLK
- Breakdancing
- Mockup Everything (coming soon)
Selected Clients
Warner Bros Records, Sony Music, Nike, Lincoln Electric, Bravado USA, American Greetings, Adobe, Computer Arts Magazine, Advanced Photoshop Magazine, Cleveland Cinemas, Spice of Life, Muse Content Group, Kelly Green Web, Coca Cola, Rock ‘n’ Roll Hall of Fame, Pepsi, Gym Class Heroes, Signals Midwest, Stolen Parts, Bridge and Tunnel, Caliban, Disciple Clothing, Declaration Clothing, Paint the Stars, All City Media.
Arsenal Customers
Activision, American Eagle Outfitters, Blizzard Entertainment, Comedy Central, Disney, Fender Guitar, JCPenny, MTV, NBC, Rockstar Games, Take-Two Interactive, Tapout, Target, Under Armor, Virgin, Wal-Mart, Warner Bros, and over 60,000 more.
Premium Video Tutorials
- Launch a T-Shirt Line in Less Than a Day – $49.99
- The Making of Andrew Jackson: 2.3 hour lesson - $49.99
- Ornate Type Treatment: 1 hour lesson - $49.99
- Wacom Illustration: 2 Hours - $49.99
Books
- Thread’s Not Dead - $49.95
Additional Resources and Design Files
- Stock Vectors
- Mockup Templates
- Textures, Fonts, Brushes, etc.
- Aged Type Photoshop Action
- 3 Color Separation PS Action
Popular Articles and Tutorials by Me
- The 20 best articles we’ve written about the apparel industry.
- Design Process: Creating the Cover Art for Parachute Journalists
- Iconic Poster design tutorial (with video)
- State of the Union: Grunge Design
- Anatomy of a Band T-shirt
- How to Design a Retro Modernist Poster Design with 3D Typography
- 15 Awful Mistakes Made by Designers in the Music & Apparel Industry
- 57 Inspirational Sites from 7 Remarkable Apparel Designers
- Printing the “Unprintable” T-Shirt: Bold is Beautiful
- Design a 6 Panel CD Package Tutorial (computer arts)
- How to Draw Ornate Lettering (computer arts)
- “Make it Look Like Affliction” – from 2007
- How I Create Ornate Lettering
- Old School Type: Line Gradient Techniques
- 6 Essential Marketing Tips for Designers
Features, Interviews, and other Press
2011
- FreshWater Cleveland — Go Media Feature
- Create the Map — Video Interview
- GoMediaZine — Weapons Declassified
- Book of Lions — Interview
- One Minute With — Interview
- Ohio Authority — WMC Fest Feature
- I Am The Trend — Video Interview
- BossStart — Feature Story
- Storenvy — Jeff’s Fav Tees
- Brains on Fire — Video Interview
- Abduzeedo — WMC Fest 2011 Review
- Web Design Ledger — Book Giveaway
- Regan Smith Clarke — Interview
- Flyer Goodness — Feature
- Digital Tour Bus — Interview
- Artists Inspire Artists — Book Review
- Ten Ton Books — Video Interview
- Metal Band Art — Interview
- I am the Trend — Book Review
- Skreened — Book Review
- Between the Lines — Book Review
- Cleveland Magazine — WMC Up and Comer
2010
- Ohio Authority — Feature
- My Ink Blog — Design Toolbox
- Midwestern Splendor — Feature
- From Up North — Feature
- Web Design Ledger — Interview
- Addictive Hobby — Interview
2009
- Echo Enduring Blog — Interview
- Echo Enduring Blog — 7 Questions
- VectorTuts — Interview
- Colorburned — Interview
- Colorburned — Designing for Film
2008
- Computer Arts Magazine — Tutorial
- The Familiar Strangers — Interview
- Purebuttons — Interview
- Vectips — Interview
- WooThemes — Interview
2007
- Computer Arts Projects #111: Typography
- Advanced Photoshop Magazine – #45
- IdN Magazine v14n3: Vectors Pack Punch
- RevolutionArt Issue 7 – Feature
2006
Speaking Engagements
2012
2011
2010
- WMC Fest 2010
- Positive Space at VMCAD
- Cleveland Web Standards Association
2007
- Cleveland Institute of Art
Awards
- Interactive Award, AIGA CLE
- T-Shirt of the Day – Design by Humans
- Interactive Media Award – Pepsi Music 2007
- T-Shirt of the Year 2007 — Emptees















