Jeff Finley » Typography

Funkrush – 3D Typography Fun

Jeff Finley — Wed, 01 Apr 2009 00:29:50 +0000

Pete Harrison of the fashion brand Funkrush asked me to do a few tee designs for him. This was in 2007, and I had been doing a lot of 3D typography experiments. So I thought it would be cool to try something out for Pete. Most of the work was done in 3DS Max and some post production done in Photoshop. Here is some detail:

Rebuild – 3D Typography Experiment

Jeff Finley — Tue, 31 Mar 2009 04:05:21 +0000

This design was done, I think in 2007. I was just tinkering around with some 3D lettering for a new Go Media poster. The poster was actually going to be a collab between myself, Bill, Dave, and Oliver (most of the designers at Go Media at the time). We were each assigned a corner of the poster and we had to trick-out one of the words in “Rebuild the Aesthetic.” Some may have seen this coming, but each designer went nuts and make a crazy piece of art. And when we put them together it looked like hell! Needless to say, we scrapped the idea. So now this piece of history lives in my portfolio.

Depthcore – Frozen Empire

Jeff Finley — Tue, 31 Mar 2009 03:52:44 +0000

I used to be a contributing member for the elite design group Depthcore. I haven’t posted there in quite sometime, but this was one of my contributions to their “Empire” release. The object was just to create a compelling image that gave off the vibe of a great Empire. It could be anything I wanted, and at the time I was enjoying mixing typography and 3D. In this particular design, I created some custom vector lettering in Illustrator and then extruded the text in 3DS Max and arranged my scene. The textures and snow effects were added in After Effects.

Tough or Suffer Ornate Lettering

Jeff Finley — Tue, 31 Mar 2009 03:34:20 +0000

An old client of mine, Brandon Wesson, had asked me to design him a tattoo based on the words “Tough or Suffer”. He wanted something ornate and scripty. I was up for the challenge so I showed him this. While he loved the design itself, he decided to not get the tattoo (which he had planned to get across his chest). It’s too bad, I would have love to have seen this in the real world. However, I would never want someone to get a tattoo of something they didn’t 100% believe should be on their body for life. So maybe it’s better he never did get it, it was a pretty large tattoo after all. But alas, it lives here in my portfolio instead.