This is another older design I did for recording artist Fergie. The brief suggested something “sweet” and “deliciuos” based off her candy themed music video. This is was I showed them. The design was well received by ther merch company, but in the end, Fergie herself did not approve this design to go to retail. Bummer. On a positive note, this design sparked a slew of future jobs based on the “candy lettering” style.